Keep It Cool is addressing food supply chain challenges for small-scale fish and poultry farmers in East Africa through proximate solar-powered cold chain solutions. With this solution integrated across the entire value chain, this initiative aims to achieve a 98% reduction in waste, while also enhancing market access and resilience for farmers experiencing food insecurity. Utilizing the Markiti e-commerce platform, Keep It Cool facilitates direct sales of white meat products to fishmongers and small businesses. The commitment to transparent pricing, fair compensation, and guaranteed off-take benefits both producers and consumers, ensuring a reliable supply of fresh, affordable white meats with doorstep delivery in and around Nairobi. Learn more